Pantone Color Institute has declared “Living Coral”, or “coral”,  for its warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. This color will influence fashion, beauty and design for the upcoming months.

Even Corà Parquet has tried out coral on its Wave collection: a livily color on a product of design. Wave is lacquered and treated with either matt or glossy varnish which reminds of the movements of actual waves in the sea.

For Milano Design Week 2019, among our Forest of Woods, we presented the tree named:

LOVE coral

The colour of coral and the life that the sea creates during its perpetual cycle bring a vibrant message of beauty to be nurtured.

But what if you already have coral furniture or walls? Which one of our wood floors would suit best? In our opinion, the best choice would be our 7 grey finishes from Eccellenze Italiane collection or its natural tones. Do not waste any time and visit one of our partner and showroom to touch our floors!

Why Coral?

With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,”Laurie Pressman, Pantone Institute president, told The Associated Press “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. Its not too heavy. We want to play. We want to be uplifted.”

But how do you decide the color of the year?

At the Pantone Color Institute there is a team of about twenty people dedicated to these activities. The color search lasts nearly nine months, during which these experts search for recurring patterns or colors in the most varied situations of everyday life. They explain the color of the year as « a color snapshot symbolic of what’s taking place in the culture at a moment in time ».

“This color showed up on such a delicate moment for the environment” explained Pressman, “climate change is bleaching coral reefs by erasing their rainbows”.

This color will be easily distinguishable in all fields thanks to its strong but at the same time delicate, vivifying but non-brazen tone. It is a bright and engaging color, and is well suited to design and beauty, where coral-colored makeup products have always been in great demand. Not surprisingly, coral is one of the most requested colors for new iPhones.

Offcially the name of the color is “living coral pantone 16-1546”, where the numbers refer to light, tone and chrome of the color in various scale.

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